Location-Based Cola Wars: Pepsi, Coke, Foursquare and SCVNGR (ReadWriteWeb)

Even though many location-based social networks continue to struggle to find mainstream adoption, more and more big brands are hopping on the bandwagon now and are experimenting with how to best use these services for their purposes. Disney and Gowalla announced a partnership yesterday and Foursquare announced a deal with Pepsi and Safeway's Vons stores earlier this morning. Not to be left...

Source : ReadWriteWeb

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Post originale: http://wik.io/info/US/229962314

Can Gowalla's Disney Deal Help Location Check-Ins go Mainstream? (ReadWriteWeb)

Location-based social check-in apps were the hot topic earlier this year, but things have markedly cooled down in this segment. Facebook's Places product threatens all of the smaller competitors like Foursquare and Gowalla , which never quite managed to get mainstream traction. Things have been especially quiet around Gowalla, but the company just announced a major new deal with...

Source : ReadWriteWeb

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Post originale: http://wik.io/info/US/229661325

Magitti: The Future of Location Apps From PARC? (ReadWriteWeb)

... currently in commercial trials in Japan. It goes further than popular apps like Foursquare and Gowalla. As well as using GPS data to figure out where you are, Magitti computes a user's preferences and context. It then makes recommendations of near-by places to go, based on that personal data. Location has been one of the biggest trends in 2010 and Magitti is one probable future of such...

Source : ReadWriteWeb

Explore : Geolocation, Internet, Mobile Computing, Technology, Web 2

Post originale: http://wik.io/info/US/227415652

Cartoon: Apparently, We DO Need Those Stinking Badges (ReadWriteWeb)

I'm suddenly seeing badges everywhere. Location-aware apps like Foursquare and Gowalla award them for things like visiting more than four venues in one night (the "crunked" badge) or checking into the kind of venue known for a particular personality type (the "douchebag" badge). And now I'm getting badges in nearly every game and entertainment app I use, often with oddly low standards and...

Source : ReadWriteWeb

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Post originale: http://wik.io/info/US/227079150

Weekly Poll: Are You Using Facebook Places? (ReadWriteWeb)

... on how many people were using Facebook Places as compared with its competition like Foursquare, Gowalla, SCVNGR and others. So you tell us: are using it as a consumer? Or if you're a developer, what your plans are to integrate it into your app? Sponsor The only think Zuckerberg would say about Facebook Places is this: "We don't have any public stats, but it's going well...We know that...

Source : ReadWriteWeb

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Post originale: http://wik.io/info/US/226710440

ReadWriteWeb Events Guide, 30 Oct. 2010

We're always on the lookout for upcoming Web tech events from around world. Know of something taking place that should appear here? Want to get your event included in the calendar? Let us know in the comments below or email us.

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Post originale: http://feedproxy.google.com/~r/readwriteweb/~3/xQk7UpYSyXk/readwriteweb_events_guide_30_oct_2010.php

Facebook to Launch Local Shopping Deals With Check-ins; Look Out Groupon (ReadWriteWeb)

... All Facebook, "One of the major criticisms of many of the existing check-in services (Foursquare, Gowalla, and even Facebook) is the lack of incentives for checking in to various locations." What's to stop people from tagging friends who aren't really there? In theory, even if a person was falsely tagged as present at a place - they would still receive a word of mouth promotion of the...

Source : ReadWriteWeb

Explore : Blogs, Facebook, Read Write Web, Technology, Web 2

Post originale: http://wik.io/info/US/224984800