Apple will host, target, and deliver the ads, while Dentsu will be responsible for sales and "creative execution." (We don't know if it will be the ONLY company that can make iAd creative, or if it will work with other agencies. We'll ask.)
In a canned quote, Apple iAd boss Andy Miller says Apple has "already doubled the number of brands in the network."
Not yet announced by Apple: When it will offer its iAd SDK for other agencies to use to make iAds. Agencies, who are used to controlling the entire ad process, have been annoyed by Apple's tight control over the iAd so far. Last month, we reported scuttlebutt that Adidas had pulled out of the iAd program after Apple rejected its ad creative for the third time.
Read: The Crazy Phones In Japan That The iPhone Is Competing With
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See Also:
- Apple Is Going On An iAd Hiring Binge
- Apple Building A New NYC Office For iAd Team
- Here's What Apple's Newest iAd Looks Like
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