Apple Bringing iAds To Japan With Ad Giant Dentsu (AAPL, GOOG)

Apple is teaming up with Dentsu Group, the huge Japan ad agency, to bring Apple's iAd mobile advertising service to Japan.

Apple will host, target, and deliver the ads, while Dentsu will be responsible for sales and "creative execution." (We don't know if it will be the ONLY company that can make iAd creative, or if it will work with other agencies. We'll ask.)

In a canned quote, Apple iAd boss Andy Miller says Apple has "already doubled the number of brands in the network."

Not yet announced by Apple: When it will offer its iAd SDK for other agencies to use to make iAds. Agencies, who are used to controlling the entire ad process, have been annoyed by Apple's tight control over the iAd so far. Last month, we reported scuttlebutt that Adidas had pulled out of the iAd program after Apple rejected its ad creative for the third time.

Read: The Crazy Phones In Japan That The iPhone Is Competing With

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See Also:

• Apple Is Going On An iAd Hiring Binge
• Apple Building A New NYC Office For iAd Team
• Here's What Apple's Newest iAd Looks Like

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In The Fight Against Apple’s iAds, Google Plays The Cross-Platform Card

While there are many players in the mobile advertising market, there's no doubt that there's a little bit of a rivalry between Google's ad network AdMob and Apple's new foray into mobile ads, iAd. Some say iAd is taking some of AdMob's share in the mobile ad market thanks to better performance. One of the cornerstones to iAd's claimed success is that the format was developed by the company that actually makes both the device and OS and provides a more engaging experience. The same theory is probably what has made RIM enter the mobile ad wars, recently launching a mobile ad platform for BlackBerry phones. But AdMob contends that its platform is still appealing to advertisers because it allows brands to reach consumers across many different mobile platforms with similar engaging ad formats, whereas programs like iAd restrict advertisers to one device. Oh, and there's the minimum $1 million ad buy Apple reportedly requires to serve ads through its network. Of course, it's not surprising that AdMob is pushing its multi-platform network as its competitive advantage; the openness of Google's network is its badge of honor. But some well-known advertisers are actually choosing AdMob because of its multi-platform support for many devices, especially with the ability to target both iPhone and Android users (which is a steadily growing population).

Post originale: http://feedproxy.google.com/~r/Techcrunch/~3/mI0Bzmq2UO0/

Apple Developing iAds for Video

Apple will be adding a video angle to its advertising offerings in the coming months, with a new product that will deliver in-stream ads to videos shown on the iPhone, iPad and (potentially) the Apple TV, according to multiple sources. The new product would not just expand Apple’s advertising capabilities and boost revenue, but could help convince more content owners to make their videos available on its iOS devices.