... into a reward-driven game. Given the success of location-based applications like Foursquare and Gowalla, which reward users with exclusive game badges based upon their check-ins, Greenopolis is hitching its ride to a proven driver of consumer behavior. Integrating game mechanics into the act of recycling is a great move. Gamifying social good initiatives is a win for all parties...
Source : Digital Signage Insights
Post originale: http://wik.io/info/US/222840375
