Apple will be adding a video angle to its advertising offerings in the coming months, with a new product that will deliver in-stream ads to videos shown on the iPhone, iPad and (potentially) the Apple TV, according to multiple sources. The new product would not just expand Apple’s advertising capabilities and boost revenue, but could help convince more content owners to make their videos available on its iOS devices.
Friday, October 15, 2010
Apple Developing iAds for Video
Apple will be adding a video angle to its advertising offerings in the coming months, with a new product that will deliver in-stream ads to videos shown on the iPhone, iPad and (potentially) the Apple TV, according to multiple sources. The new product would not just expand Apple’s advertising capabilities and boost revenue, but could help convince more content owners to make their videos available on its iOS devices.
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