O2 launches location-based mobile advertising with Placecast

Placecast is a provider of location-based advertising that we're great fans of here at
GoMo News - because it uses opt-in SMS to power the ads. No one needs a smartphone to use this service. And today we can reveal that UK operator O2 has signed a

Tags: Mobile sms mobile operators MOBILE NEWS featured o2 location mobile advertising mobile marketing mobile messaging location based advertising sms advertising

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