Comment on Google Wants Groupon Because Social Ads Are the Future by coolrepublica

This deal seems silly to me. The barrier to entry for social buying is so low. Groupon is hot today, but sites like livingsocial seems to be hot on it tail. I read an article that made complete sense to me. It said that Google has a penchant for algorithms and everything must be reduced to numbers and data. Groupon is more about the human touch. The salesman on the phone closing the deal. These two cultures are not compatible. A better fit for Groupon would have been Amazon. Their hands off approach+ is ideal for a newbie company like Groupon that is still finding it's rhythm. Google should follow Amazon's approach with this deal if they don't want to see their 5 billion dollar go up in smoke.

Comment on Google Wants Groupon Because Social Ads Are the Future by coolrepublica

Backlink: http://gigaom.com/2010/11/30/google-groupon-acquisition/#comment-528689