Shortform’s Social Channels Add Videos From Facebook, Twitter

ShortForm has added a new way for its VJs to find and share videos, adding new social channels into the mix. Those channels will surface videos that have been shared on social networks like Facebook and Twitter or uploaded to YouTube or Vimeo.

ShortForm’s social channels add videos from Facebook, Twitter

Backlink: http://feedproxy.google.com/~r/OmMalik/~3/ADiUcxRO9ZE/

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Five Online Strategy Tips To Manage Data Across Multiple Channels

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. To do this effectively though, nonprofit campaigners need to truly understand data by segmenting their current list and tracking and segmenting new supporters.

So keeping data in mind, here are five tips I hope can help you with your online strategy: 

1)      Profiling is key to targeting and hence the *channel*:  creating supporter profiles will help you target different audiences in different channels more effectively.  For example, your fundraising email list versus your Facebook page versus your direct mail—three different channels translates to three different communication tactics. 

2)      Social Networks require their own list growth strategy: email open rates are on the decline, according to Pew, 61% of adult users are social network users, an increase of 9X since 2005.  This means organizations have to think about not only growing their presence in relevant social networks, but they also have to think about growing their “lists” in these environments—much like you think about growing your email list.  Roz Lemieux argued that where we are with social networks today is where we were with email in 1999. 

3)      Email appeals are not dead: although according to M&R Strategies, email open rates declined by over 48% between 2005 and 2009, it does not mean the email channel should be ignored.  What it does mean is that you have to get more creative with your emails and that begins with understanding your audience.  What no longer works is the same email blast with the same ask to your entire list.  Email thoughtfully (check out BuzzMaven’s e-mail marketing check-list on how to write effective emails).  Start with segmenting your database, and then create conditional copy to match your supporters profiles, and always test your different segments with different content (such as subject lines or even the content and ask within the email itself) and measure the response.

Five Online Strategy Tips to Manage Data Across Multiple Channels

Backlink: http://www.frogloop.com/care2blog/2011/9/10/five-online-strategy-tips-to-manage-data-across-multiple-cha.html

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Here's What You Need To Know About YouTube "Channels" (GOOG, NFLX)

The WSJ is the latest to write about Google's plan to invest in more original content to beef up "channels" of content on YouTube.

The big idea, we're told, is to get people to spend more time watching YouTube on a daily basis, and to better equip YouTube for Internet-connected TVs, where people need more of a "lean-back" experience.

The result would be a bunch of genre-based "channels" -- think sports, arts, maybe food, travel, etc. -- that people can go to for 5 to 10 hours of original content per week, according to the WSJ. Plus, potentially, other curated video.

This could also create more "safe" ad inventory for premium ads, which could drive higher revenue for YouTube.

We speculate that there could even potentially be a linear playback feature, sort of like a TV channel, with ads in between video clips on a playlist. This makes sense for longer periods of passive viewing.

We're told that this won't result in any sudden, drastic changes to how YouTube looks, but there could be gradual changes to focus on these channels. (The WSJ article first asserts there will be a "major site overhaul" but then dials back, saying "the changes are expected to be phased in over time, starting before the end of this year.")

Netflix shares dropped in late trading and are down a hair in after-hours trading. Netflix, too, has recently gotten into original programming, and the companies will probably compete more than less in the future.

Don't miss: EXCLUSIVE INTERVIEW WITH NETFLIX CEO REED HASTINGS: Netflix's Market Opportunity Is A Lot Bigger Than You Think

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See Also:

• EXCLUSIVE INTERVIEW WITH NETFLIX CEO REED HASTINGS: Netflix's Market Opportunity Is A Lot Bigger Than You Think
• Time Warner Cable Just Threw Its Customers Under The Bus
• TOP VIRAL VIDEOS OF THE WEEK: Rebecca Black Reminds The World That Fridays Rock

Here's What You Need To Know About YouTube "Channels" (GOOG, NFLX)

Backlink: http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/B4yFJs2cpx8/heres-what-you-need-to-know-about-youtube-channels-2011-4

YouTube Personalized Channels Launched

In our latest iteration, of YouTube Leanback, Google enhanced the video discovery experience with a new feature called "Personalized Channels," which's a bit like having your own personal video delivery butler, serving you relevant videos that reflect what you like, or find interesting.

YouTube Personalized Channels Launched

Backlink: http://feedproxy.google.com/~r/DTWB/~3/iKQAZbPPfEg/

Hype vs. Reality: What digital channels are the most effective in 2010?

There is a lot of hype around new digital channels, but little evidence is published to back this up. So I will. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared.

I hear the questions every week: "Should we start with Facebook or email?" "Should we use Twitter and Mobile?" "Is email obsolete? My first response is always that it depends on the objectives, the strategy and the audience since starting with the tools is putting the "cart before the horse".

A common strategy is to recruit and mobilise large number of people to put public pressure on a person, government or company. In this context, they often want to get people to participate in an online action like signing a petition or sending an email to a target.

So given I had access to a large pool of data for a large global multi-channel campaign I was involved with over the summer of 2010, I decided to try and provide the evidence for the value of each channel.

The Case: 1GOAL Campaign

Over the summer of 2010, I was hired by the 1GOAL campaign to head-up their e-campaigning (starting from building a website). This was a global campaign focusing on ensuring governments committed to achieving universal primary education by 2015 as they had committed 10 years ago in the Millennium Development Goals (MDGs).

It was a campaign organised around the FIFA World Cup and had tremendous potential. This potential was because it was endorsed by FIFA, has over 200 world-class footballers as supporters, had other high profile supporters like Shakira, Desmund Tutu and Queen Rania of Jordan as well as having an amazing line-up of support from mobile network providers, broadcasters, large digital sites (Facebook, Twitter, Meetup, MSN), etc.

Post originale: http://www.frogloop.com/care2blog/2010/11/17/hype-vs-reality-what-digital-channels-are-the-most-effective.html