Five Online Strategy Tips To Manage Data Across Multiple Channels

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. To do this effectively though, nonprofit campaigners need to truly understand data by segmenting their current list and tracking and segmenting new supporters.

So keeping data in mind, here are five tips I hope can help you with your online strategy: 

1)      Profiling is key to targeting and hence the *channel*:  creating supporter profiles will help you target different audiences in different channels more effectively.  For example, your fundraising email list versus your Facebook page versus your direct mail—three different channels translates to three different communication tactics. 

2)      Social Networks require their own list growth strategy: email open rates are on the decline, according to Pew, 61% of adult users are social network users, an increase of 9X since 2005.  This means organizations have to think about not only growing their presence in relevant social networks, but they also have to think about growing their “lists” in these environments—much like you think about growing your email list.  Roz Lemieux argued that where we are with social networks today is where we were with email in 1999. 

3)      Email appeals are not dead: although according to M&R Strategies, email open rates declined by over 48% between 2005 and 2009, it does not mean the email channel should be ignored.  What it does mean is that you have to get more creative with your emails and that begins with understanding your audience.  What no longer works is the same email blast with the same ask to your entire list.  Email thoughtfully (check out BuzzMaven’s e-mail marketing check-list on how to write effective emails).  Start with segmenting your database, and then create conditional copy to match your supporters profiles, and always test your different segments with different content (such as subject lines or even the content and ask within the email itself) and measure the response.

Five Online Strategy Tips to Manage Data Across Multiple Channels

Backlink: http://www.frogloop.com/care2blog/2011/9/10/five-online-strategy-tips-to-manage-data-across-multiple-cha.html

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Now Make or Receive Multiple Calls in Gmail

Until now, you were limited to make only a single voice and video calls in Gmail at a time. Begining today July 20, Google has relaxed the restriction and now allow you to make or receive "multiple calls in Gmail".

Now Make or Receive Multiple Calls in Gmail

Backlink: http://feedproxy.google.com/~r/DTWB/~3/Sn6mR8hIZYs/

Multiple intelligence

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Multiple intelligence

Backlink: http://www.slideshare.net/SuelOzbilgili/multiple-intelligence-7502024

Comment on How-To: One iTunes Library With Multiple Computers by Andy

I haven't tried this method yet - here's my method, but it seems to have a pitfall. can you tell me if yours has a similar problem before i undo what i've done? My set up is one iMac, with two user accounts, which we never log out of - just using fast user switching, so both accounts are semi permanently logged in. I also have a NAS. I dropped all my mp3s etc into a folder on the NAS, and then set about mapping iTunes' prefs to point to it. The problem comes in here. Because both users are logged in, it'll actually mount a second instance of the NAS - which means the path is slightly different for each user. For user 1 it'll be /vol/music/ For user 2 it'll be /vol/music-1/ which is fine, until you restart the mac and log into user 2 first, and launch itunes, because the NAS mount now is music - not music-1, so iTunes won't be able to find anything. the reason I've done this is so that each user can maintain their own iTunes stats (playcounts, playlists etc). It's fine, as long as I never log out, or if i do make sure that one account logs in first. Will your procedure solve this issue? THANKS IN ADVANCE :)

Comment on How-To: One iTunes Library With Multiple Computers by Andy

Backlink: http://gigaom.com/apple/one-itunes-library-on-multiple-computers/#comment-558818

Google's Chrome App Store is going to debut next Tuesday, according to multiple reports.

Google's Chrome App Store is going to debut next Tuesday, according to multiple reports.

Join the conversation about this story »

Google's Chrome App Store is going to debut next Tuesday, according to multiple reports.

Backlink: http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/aKJx1RZDyIM/googles-chrome-app-store-is-going-to-debut-next-tuesday-according-to-multiple-reports-2010-12

Opportunities to Support Multiple Small Businesses from Home

I was speaking with a 99er who struck on a business idea that seemed plausible that most any industrious tech can do: Support 10-12 small businesses that are close in proximity for a very low rate. This isn't the kind of network administration of the old days where you build a domain maximizing uptime. Today between XP/Win7 and Server 200x, the platform is relatively stable. The work is not so much running around each to workstation because Word crashed, but helping the small business wade through the vast amounts of options for each technology. The small business now needs advice on backup, compliance, data security, data integrity, remote access, antivirus endpoint protection, patching solutions, not to mention their web presence, search engine optimization, smart phones, etc, etc, etc.


I loved the idea when I heard it and when I read the USA Today article about small business owners being overwhelmed with this very problem; I was convinced that there is a business opportunity here.



Now I'm not suggesting that you perform all of these duties, but you can offer best suggestions based on their needs and their type of business.  The business owner may not even know where to begin on backup, and you know a Google search will take her down a rabbit hole that she doesn't have the time for. You can bring in the teams that can perform these duties. Once in place you maintain them.



Of course you know Word will crash, and a doc will be lost, and a server will seize, but you'll be there because you are also on call. The difference from the old days of network support is that the remote access is reliable. If you need to come in, you drive over; It's as if you're down the hall. If the ISP goes down, you're the one who calls them. You then turn around and offer a failover ISP solution, something the business owner may not have even thought of.

You also will come in for a standard two hours a week to walk around and proactively deal with problems that the user may have thought too small to report.  Try to take a meeting with the owner to discuss problems and solutions.


For this you charge $3 an hour. With 10 or 12 business, that's approximately 60K a year. Again, you are not building their SEO, or website, or buying their smart phones. You are their answer to any tech question they may have. You are their expert at a discount.  When the system fails, you're the go to guy/gal.



Of course this is all flexible. If you have DBA skills, you can show them ways to better leverage their customer relations management software.  It's whatever you want it to be.

--Dino Londis 

Post originale: http://career-resources.dice.com:80/articles/content/entry/opportunities_to_support_multiple_small