Five Online Strategy Tips To Manage Data Across Multiple Channels

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. To do this effectively though, nonprofit campaigners need to truly understand data by segmenting their current list and tracking and segmenting new supporters.

So keeping data in mind, here are five tips I hope can help you with your online strategy: 

1)      Profiling is key to targeting and hence the *channel*:  creating supporter profiles will help you target different audiences in different channels more effectively.  For example, your fundraising email list versus your Facebook page versus your direct mail—three different channels translates to three different communication tactics. 

2)      Social Networks require their own list growth strategy: email open rates are on the decline, according to Pew, 61% of adult users are social network users, an increase of 9X since 2005.  This means organizations have to think about not only growing their presence in relevant social networks, but they also have to think about growing their “lists” in these environments—much like you think about growing your email list.  Roz Lemieux argued that where we are with social networks today is where we were with email in 1999. 

3)      Email appeals are not dead: although according to M&R Strategies, email open rates declined by over 48% between 2005 and 2009, it does not mean the email channel should be ignored.  What it does mean is that you have to get more creative with your emails and that begins with understanding your audience.  What no longer works is the same email blast with the same ask to your entire list.  Email thoughtfully (check out BuzzMaven’s e-mail marketing check-list on how to write effective emails).  Start with segmenting your database, and then create conditional copy to match your supporters profiles, and always test your different segments with different content (such as subject lines or even the content and ask within the email itself) and measure the response.

Five Online Strategy Tips to Manage Data Across Multiple Channels

Backlink: http://www.frogloop.com/care2blog/2011/9/10/five-online-strategy-tips-to-manage-data-across-multiple-cha.html

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Where’s your Mobile Data Going?

In today’s fast moving world one needs to be connected all the time, the most common tool is the mobile phone. Some people use a mobile phone with a monthly limit whereas some are not even aware of it.

Where’s your Mobile Data Going?

Backlink: http://brajeshwar.com/2011/wheres-your-mobile-data-going/

CHART OF THE DAY: The U.S. Government Asks For Data On Google Users More Than Other Country (GOOG)

During the second half of last year, Google received 14,201 requests for data on its users and it complied with 76% of those requests, according to its Transparency Report.

The U.S. government asks for user data more than any other country, with 4,601 requests. Of that, Google complied fully or partially 94% of the time.

Google says it is getting more and more data requests from governments because it is rolling out more and more products, and adding new users. In the first half of the year Google had 13,424 requests for data.

The data requests are normally related to criminal investigations.

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• CHART OF THE DAY: The iPad Is Still The Only Tablet That Matters
• Google Is About To Be Hit With An Antitrust Probe From The FTC
• The Wyoming State Government Is More Tech-Savvy Than You

CHART OF THE DAY: The U.S. Government Asks For Data On Google Users More Than Other Country (GOOG)

Backlink: http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/nS_4qHrU3A8/chart-of-the-day-google-government-agencies-user-data-requests-2011-6

What Kind Of Gear Is Apple Using In Its Huge New Data Center? (AAPL)

At the end of his WWDC keynote on Monday, Steve Jobs showed some pictures of the inside of Apple's huge new $500 million data center in North Carolina. The facility is going to be used to store data for the new iCloud backup service.

Storage analysts Stephen Foskett ook a look to try and figure out who supplied the gear to Apple. Here were the lucky vendors.

Terradata. This picture shows at least 30 Terradata Extreme Data Appliances, which are used to crunch massive amounts of data:

HP. Foskett counted at least 100 HP rack servers in this shot:

NetApp. Foskett thought he saw a FAS620 in lower-right hand corner above. Each one of these bad boys can store up to 3 terabytes of data -- that's equal to about 3,100,000 GB. The following picture has some disk shelves for the NetApp gear:

This shot of the exterior gives some idea how huge the place is. See those tiny dots in the circle? Those are two people standing on the roof.

 

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• iCloud And iOS 5: No Big Deal Short-Term, Great For The Long-Term
• Jack Dorsey, Apple CEO? Probably Not
• Apple Finally Showed The Record Labels How To Make Money From Stolen Music

What Kind Of Gear Is Apple Using In Its Huge New Data Center? (AAPL)

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Using Big Data to Make Solar Smarter

Solar rooftops only work in specific environments: an area with enough sun, a roof with the right tilt, a state or city with strong subsidies. But a company called Geostellar is using big data tools to help its solar installer customers deliver more solar panels to more rooftops in places where it actually makes economic sense. Later this year, the company plans to release an open API — so developers can build applications on top of it — and eventually, the company plans to launch a consumer-facing site.

Using Big Data to Make Solar Smarter

Backlink: http://feedproxy.google.com/~r/OmMalik/~3/uN12c6RKi2Y/

CHART OF THE DAY: Android Users Are Bigger Data Hogs Than Anyone (AAPL, GOOG, T, VZ)

Remember when people would talk about AT&T's network being crushed by iPhone users and all the data those users needed for websites and apps? And people would say that's why AT&T's network was so weak?

Well, we never heard those complaints about Verizon when it got a bunch of Android users. And it turns out Android users are bigger data hogs than anyone else, including iPhone users, according to Nielsen.

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• CHART OF THE DAY: Proof The iPad Is Affecting Consumer PC Sales
• "Completely Revamped Notifications And Widgets" Coming To iOS 5
• Steve Jobs Will Reveal "iCloud" Next Week At Apple's Big Developers Conference

CHART OF THE DAY: Android Users Are Bigger Data Hogs Than Anyone (AAPL, GOOG, T, VZ)

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Comment on AT&T; Bandwidth Caps Are Here: How Much Data Do You Use? by Janko Roettgers

Karl, would be interesting to see how these numbers compare to AT&T;'s official meter...

Comment on AT&T; Bandwidth Caps Are Here: How Much Data Do You Use? by Janko Roettgers

Backlink: http://gigaom.com/broadband/att-caps-bandwidth-meter-survey/#comment-621022

Leaked Emails From Google Show How Important Location Data Is To Android (GOOG)

The San Jose Mercury News landed some leaked emails from Google CEO Larry Page, as well as other top Google executives, which show how important gathering location data is for its mobile plans.

Last year, Motorola, one of Google's biggest mobile partners, was planning on using Skyhook Wireless's location data for its handsets over Google's location data.

The Mercury News says that when Page read about Motorola's decision to use a "competitor's" location service -- we're guessing it was Skyhook -- he pasted the article in an email to top executives at Google and asked, "Can I get a response on this?"

The Mercury News says "a detailed memo" was quickly sent back to Page, with Android boss Andy Rubin writing, location data from mobile phones was "extremely valuable to Google," because it was having trouble getting the data via its Street View cars.

Google's Street View cars were busted for gathering data from unsecured wifi networks. That blow up made it more challenging for Google to build a location database driving around and collecting data from wifi networks.

To build its location network, it would have to rely more heavily on Android phones. But if its partners weren't going to use Google's location technology, that would be much more difficult.

Google location product manager Steve Lee wrote to Larry Page, "I cannot stress enough how important Google's wifi location database is to our Android and mobile product strategy ... We absolutely do care about this (decision by Motorola) because we need wifi data collection in order to maintain and improve our wifi location service."

Skyhook is currently suing Google saying it unfairly blocked Motorola from using Skyhook's services.

Related: Everything You Need To Know About How Phones Are Stalking You Everywhere

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• Everything You Need To Know About How Phones Are Stalking You Everywhere
• Android's U.S. Market Share Dips A Little, But It's Still Cleaning Up
• THE APPLE INVESTOR: Apple Could Survive On Its Current Cash Until 2018 Without Generating Any Revenue

Leaked Emails From Google Show How Important Location Data Is To Android (GOOG)

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