Groupon announces two new features: A personalized "deal feed" for shoppers and "Groupon Stores" for merchants. They'll start testing today in Chicago, Seattle, and Dallas, before rolling out to more cities.
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Showing posts with label merchants. Show all posts
Showing posts with label merchants. Show all posts
Tuesday, November 30, 2010
Sunday, November 7, 2010
As Foursquare gets more into the "socializing" loyalty and providing services to merchants does it need a payments solution?
Answer added in topic Mobile Location Applications.
I'm not sure the “more social” and the “payment” part of the strategy are directly connected:
Offering payment, or rather partnering with one could help FourSquare manage coupons, and be more insightful about the ROI of their service — although, I'm not sure besides from a handful of franchises, most shops need that level of understanding to realise FourSquare is relevant.
The social strategy is most likely more implicit: invisible filtering and friends visibility — warnings and alerts could be implemented, but I doubt there is a not-too invasive way to do it, short of offering to share discounts. You might think that payment could be tied to that (history of with whom you used the discount, to filter the alert) but… I wouldn't think so: it makes some sense, but not enough to demand a co-implementation.
One way to tie the two would be to offer a tool to split bills, but I don't see the decisive point of having LBS for that too: associating your memory of last night with guilt over not pintching in might be useful, but I’d rather have a list of debts somewhere, and recommendations to great places elsewhere and not associate the two.
See question on Quora
Post originale: http://www.quora.com/As-Foursquare-gets-more-into-the-socializing-loyalty-and-providing-services-to-merchants-does-it-need-a-payments-solution
Wednesday, November 3, 2010
Groupon Releases A Mobile App For Merchants To Handle Redemptions
Groupon has developed a mobile app for merchants to handle redeeming and tracking deals sold on the site, the company just announced.
The app, available for free in the Android Market, and soon in the iTunes App Store, will let merchants scan Groupons from mobile devices, and to track their promotions' performance in realtime. Groupon says it will send out thousands of Android phones and iPod Touches with the app preloaded, to make handling Groupons as simple as possible.
Training merchants is a serious issue for daily deal sites. When staff at a restaurant aren't prepared for a Groupon and don't know how to handle it, users get angry. Small business owners aren't always all that tech-savvy, so creating an app and shipping them devices to walk them through it all makes a lot of sense.
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See Also:
- What You Need To Know About Groupon's Self-Serve Product
- Groupon Releases Pricing For Self-Serve Product
- Groupon Reveals Its Future Lies In Self-Serve
Post originale: http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/uVVTWSdSofk/groupon-releases-a-mobile-app-for-merchants-to-handle-redemptions-2010-11
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