by Thomas Miner
Today, Kimberly-Clark unveiled its new tube-free line of toilet paper at Wal-Mart and Sam's Club stores throughout the northeastern U.S., eliminating the cardboard frame that the paper is traditionally wrapped on, saving millions of pounds of paper waste annually.
The company expects that the new line, which will be released under the Scott Naturals brand, will save a significant amount of resources. Kimberly-Clark estimates that the 17 billion toilet paper tubes produced per year in the U.S. alone generate 160 million pounds of waste.
While the company's Scott Naturals line features paper containing 40 percent or more recycled material, the new Tube-Free roll will be the brand's exception, at least for the near future.
Reprinted with permission from Sustainable Life Media
Post originale: http://featured.matternetwork.com/2010/11/kimberly-clark-debuts-toilet-paper_8550.cfm
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