Not sure why I see some silver lining here (and, I pretty much loathe FB)...but, I believe Places/Deals is going to suck up all of the low-end mCoupon business (putting a lot of SMS companies out of business)...
First, this was simply too big a promo at launch for either Gap or FB. They should have rolled this out more grassroots. But, even with failure, they are educating the public for the next go-round. People lining up at Gap stores in early November? Never been done before.
They'll work out the kinks and awareness will grow (exponentially). Like it or not, the low-hanging fruit of mCouponing just got sucked up by one company. Oh, I know, SMS reaches all phones and Facebook apps are only smartphones...You know what? Retailers don't care about you if you don't have a smartphone.
Post originale: http://gigaom.com/2010/11/06/gap-promo-shows-location-deals-need-work/#comment-502789
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