As we enter the holiday shopping season, Google is ramping up its product search efforts. As we know from research data, more than 46 percent of in-store purchases are influenced by online research. The online-research for offline purchases market is huge ($917 billion to be exact), and Google wants to be the go-to destination for holiday shopper this year.
Google is expanding its Blue Dot Specials feature (which launched earlier this year on mobile search) by offering more data on whether a product is available in a nearby brick and mortar store. Google has partnered with over 70 retail brands, including Best Buy and Williams-Sonoma, as well as software manufacturers like JDA, Epicor and Oracle, to show shoppers whether a product is available in a nearby store or location. This data will be available in search under the "nearby stores link."
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