Microsoft this morning announced several new efforts to gain some ground in the booming social/casual gaming market. The company will be debuting an all-new version of MSN Games (see preview here), bring new social games to instant messaging client Windows Live Messenger and expand Bing Games internationally.
Last but not least, Microsoft has struck a partnership with social games publisher CrowdStar to bring some of its most popular titles to Microsoft's various casual games properties.
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