]]>
Backlink: http://www.slideshare.net/Chesteroc_Limited/press-ads
Showing posts with label ads. Show all posts
Showing posts with label ads. Show all posts
Wednesday, July 27, 2011
Wednesday, July 6, 2011
iPhone Users Click On More Ads Than Any Other Smartphone Users (Infographic) (AAPL, GOOG, RIMM)
A look at the mobile ad industry from digital marketing company Media Mind:
Please follow SAI on Twitter and Facebook.
Join the conversation about this story »
See Also:
- THE APPLE INVESTOR: Amateur Analysts (Who Have Been More Accurate Than The Street) Predict 90% Earnings Growth For Apple's Q3
- Apple Orders 15 Million iPhone 5s For September
- The iPad Is Already Over 2% Of Total US Web Traffic
iPhone Users Click On More Ads Than Any Other Smartphone Users (Infographic) (AAPL, GOOG, RIMM)
Thursday, June 23, 2011
In-Stream Ads Are Coming To Twitter, Will A User Revolt Follow?
After nine months of testing in-stream Promoted Tweets on third party client Hootsuite, reports have surfaced today that Twitter's head of monetization Adam Bain has been pushing a new in-timeline Promoted Tweets product during this week's advertiser-heavy Canne Lions awards.
To the two of you that this comes to as a shock, one word: Inevitable. Twitter has made no secret of the fact that in-stream Promoted Tweets have been an eventual business model goal since April of 2010, when co-founder Biz Stone outlined a plan to launch them first on search on Twitter.com, later in 3rd party search and eventually in the user timeline.
In-Stream Ads Are Coming To Twitter, Will A User Revolt Follow?
Backlink: http://feedproxy.google.com/~r/Techcrunch/~3/4K3b2Xmqin8/
Friday, June 10, 2011
Twitter Working On Self-Service Ads, Which Make Facebook And Google Billions (GOOG)
Twitter is planning on offering a self-serve ad buying solution for smaller advertisers later this year, the company's president of global revenue told Mashable.
Right now, Twitter sells ads directly to the biggest advertisers, which is fine, but a big part of the revenue of the web's advertising giants, especially Google and Yahoo, comes from automated ad buying.
This allows small businesses and other small advertisers to buy ads on the platform without having to dedicate a big sales force to them.
But it's not just a smart and obvious way to increase revenue. It shows that Twitter is now relatively confident it has found the ad formats that work for it. Since they've been introduced, Twitter's ad formats have been mostly "experimental": trying to see what produces returns and what advertisers like. It's better to do that when you just work with agencies and clients who know online advertising and are willing to take chances and do experiments with you on your big ad platform.
But to open to small businesses, you need to have figured out what products work and which ones don't, and have standardized them enough that you can offer them to anyone through an online form.
One of the many ways in which Twitter is becoming a big, grown-up company.
Don't Miss: Jack Dorsey Keeps Winning →
Please follow SAI: Silicon Alley Insider on Twitter and Facebook.
Join the conversation about this story »
See Also:
- Twitter Predicts How Stocks Move 87.6% Of The Time
- How Twitter + iOS 5 Will Change Mobile Apps
- Guess Which Company Is Winning The War For Tech Talent
Twitter Working On Self-Service Ads, Which Make Facebook And Google Billions (GOOG)
Thursday, June 9, 2011
Product Extension Ads and Product Local Ads Now Available on Mobile Devices
Google's recent Smartphone User Study found that 79% of smartphone consumers use their phones to help with shopping activities. To help advertisers meet these key mobile shopper needs, Google today introduced two desktop ad formats to the mobile platform: Product Extension Ads and Product Local Ads.
Product Extension Ads and Product Local Ads Now Available on Mobile Devices
Backlink: http://feedproxy.google.com/~r/DTWB/~3/dgWGz4KJ0Nc/
Wednesday, June 1, 2011
Yahoo! Mobile Rich Media Ads
Yahoo! Mobile Advertising offers a dynamic creative canvas that allows advertisers to engage consumers with motion and emotion.
Backlink: http://feedproxy.google.com/~r/DTWB/~3/QWG4xXBa1vw/
Tuesday, April 5, 2011
iAd Gallery Mobile App for iOS Devices Gets You On-demand Ads
Apple's iAd Gallery app for iPhone, iPod Touch, and iPad gives you easy access to a selection of the fun and informative ads that have run in some of your favorite apps. Use the Browse feature to discover ads you haven't seen, or to find those you want to see again. Even lets you tag your favorites to a Loved section that's all your own.
iAd Gallery Mobile App for iOS Devices Gets You On-demand Ads
Backlink: http://feedproxy.google.com/~r/DTWB/~3/k3Nrl_p2pts/
Why Facebook Is Making Billions Off Ads: They Work
Whenever people talk about Facebook Ads (or even more generally "Can Facebook justify their $50bn valuation?") the conversation always tends to swing around to how poorly Facebook Ads perform.
That drives me crazy.
For the last four months Facebook Ads have been the single best source for paid traffic for my startup CoderStack - I pay less for better converting traffic.
This wasn't always the case. When I started out running Facebook adverts I saw low click-through rates (CTRs) and expensive costs per click (CPCs). Initially I was left with the same impression as everyone else: this doesn't work.
But part of me didn't quite believe that, so I set out to read everything I could on Facebook Ad optimizations, and when I discovered that wasn't much, I started putting time (and money) into running experiments. After about two months worth of experiments my ad performance had increased dramatically (literally a hundred-fold). I'd discovered that with a little work Facebook Ads can be hugely profitable.
I gave a talk on this topic at the London ProductCamp in February and more than a few of the audience were surprised at how much difference tweaking ad copy and targeting can make. I think what convinced people at the talk more than anything was the hard-data, when I said "I'm paying 1p/click" that's when the audience really started paying attention.
Unfortunately there's very very little hard data out there to convince people about how effective Facebook Ads can be, while I was willing to share my real-world performance data at an unconference I'm hesitant to publish it in public where my competitors could use it to compete against me.
Given the inherent commercial nature of advertising everyone else seems to have the same opinion on secrecy so very little real hard data gets published, and most of the data that gets published tends to be from ad campaigns that haven't done well (as the information doesn't give competitors any advantage).
To rectify that (and also to test my optimization skills) I decided to run an ad campaign from scratch for one of my side projects (my webcomic Theory of Geek) and publish the data.
In the interest of openness I should declare at this point that I got approval from Facebook prior to publishing this data, but that they didn't see this data beforehand, they just knew I was writing an article about Facebook Ads and wanted to publish ad campaign data.
Here's the screenshot of the Facebook Ads Campaign five days after I started it (I've blurred out some of the ad names but none of the other details have been changed):
The important column to look at is CPC as that's how much we're paying per ad click, the worst performing advert was at £0.58 and the best performing was at £0.003. That's a difference of 200x. For those of you who aren't familiar with buying ads, a CPC of below £0.03 is practically unheard of on any other ad platforms, and what we're getting on Facebook is 10 times cheaper than that.
Of course you could argue that as I'm advertising a webcomic I'm going to get a much higher CTR (and thus lower CPC) than if I was advertising something more "serious".
For my software developer job board to target software developers I am paying more than in this ad campaign, my best ad for CoderStack was 3x more expensive than my best ad for Theory of Geek. But despite that I'm still paying an order of magnitude less on Facebook than I'm paying on any other ad networks.
I'd also like to comment on how this entire ad campaign and all the optimizations were done with a budget of under £20. Even if you're running a bootstrapped startup, you'd have to be crazy not to at least experiment with buying Facebook Ads given the low cost of experimenting and the high potential upside.
I plan to write some more articles on Facebook Ads, covering the practical side of doing ad optimizations and also what I think Facebook should be doing in order to make their ad platform better for advertisers, if you'd be interested in reading them then follow me on twitter @imranghory where I'll post links to my articles as I write them.
UPDATE: Just to clarify a couple of points that people have asked about:
-
My ad campaign targeted only the US and UK markets, CPC was slightly lower for the US than for the UK due to a higher CTR.
-
Overall engagment seems to be fairly high, on par with organic search traffic. Bounce rate was 35%, and non-bounce visitors viewed an average of 4.5 pages. For CoderStack the figures are in the same sort of ballpark.
This post originally appeared at Imran's Blog.
Join the conversation about this story »
See Also:
- 3 Reasons Why 'AT&T-Mobile' Will Boost The U.S. Mobile Ad Business
- Facebook Gaming Is Here to Stay
- Facebook Is Worth More Because It's Growing More
Why Facebook Is Making Billions Off Ads: They Work
Sunday, March 20, 2011
Microsoft: Please Bring Back The Old Windows Phone Ads (MSFT)
Microsoft's first crop of ads for Windows Phone puzzled some folks, but they put forth a simple idea -- using Windows Phone means you don't have to spend so much time staring at your phone -- in a funny way.
Dropping your phone in a urinal? Forgetting to open your parachute because you're taking pictures on your phone? That's funny. Or at least memorable.
But they didn't help sales, and now Microsoft has reverted to form. The new ads outline features of the phone.
The tagline: "the only phone with Office, Xbox Live, and thousands of apps."
That's true, but Office? That's a real eye-glazer for most consumers. It's certainly not going to inspire the kind of emotional response that a good iPhone ad does.
The ads actually debuted last month, but they're showing up a lot during the March Madness NCAA basketball tournament.
Here's the 30-second ad that showed up during the UConn-Cincy game last night. Judge for yourself.
And here's a one minute ad that includes a telling quote from a user: "corrected a power point in my bed...pretty awesome."
Join the conversation about this story »
See Also:
- Microsoft Is Taking Pains To Keep Samsung On Board With Windows Phone
- THE MICROSOFT INVESTOR: HP Basically Tells Microsoft It Doesn't Need Them
- Microsoft's Latest For Windows Phone 7: Onit, An App For Men
Microsoft: Please Bring Back The Old Windows Phone Ads (MSFT)
Subscribe to:
Posts (Atom)