Comment on Forget Netflix. E-book Publishers Need a Hulu by A S

Isn't this EXACTLY what Google offered the publishers and copyright holders? Google offered to do all the technical hard work, keep the ebook technology improving through the years, offer multiple channels for distribution, offer multiple payback schemes, etc. But they spit in Google's face. Now they should form a Hulu-like consortium of their own? Before publishers do that, they should ask themselves the following questions: How successful is Hulu compared to Youtube in terms of audience reach? How much more money could the video producers have made if they chose Youtube to distribute their content instead of trying to rebuild the wheel with Hulu?

Comment on Forget Netflix. E-book Publishers Need a Hulu by A S

Backlink: http://gigaom.com/2011/04/08/forget-netflix-e-book-publishers-need-a-hulu/#comment-615498

Steve Jobs Responds To All The Cry-Baby Publishers About Apple's Subscription Payments (AAPL, AMZN, NWS, NFLX)

Apple just rolled out its sweeping new subscription payment service for the App Store.

App Store users will now be able to pay for all digital content with one click within apps. Publishers will set prices and durations of subscriptions.

So, The Daily, for instance, can offer users a one click option to pay for a week of the newspaper at $0.99, or for a year at $40.

While publishers will have to offer the in-app subscription payment option, they will also be able to offer users the option of buying the exact same subscription on their own website. However, the price for the web subscription must be the same as the price for the in-app subscription.

It appears the new subscription plan won't just affect publishers like The Daily, or the Wall Street Journal, but all app makers that offer digital content, including companies like Netflix, and Amazon. In the release, Apple says the new subscription system will apply to, "magazines, newspapers, video, music, etc."

This is great for consumers who will have an easier time buying digital goods like newspapers and books in their applications, but it's somewhat worrisome for developers and publishers.

If an app user opts for Apple's simple in-app payment system, Apple keeps 30% of the sale. If a user goes through the publisher's website -- a more complicated process -- the publisher will keep 100% of the sale.

If this is applied across the board to companies like Netflix and Amazon, it could be a problem.

Right now, Amazon kicks users to its website where they buy a book. Amazon gets 100% of that sale. If it has to offer users the in-app payment option, then it risks losing 30% of the sale.

That's a hefty premium for Amazon to pay just to sell books on iOS devices. (We're emailing Amazon and Netflix for comment, and will update you if they say anything.)

Beyond Amazon, publishers like Time Inc. probably won't be happy with Apple having so much control over the customer experience. Users control their subscriptions through an iTunes account page making it easy to cancel a subscription whenever they want.

To any publishers, or developers concerned about paying the 30% Apple tax, Steve Jobs has a message -- deal with it, it's not a big deal.

Here's the more detailed, nuanced answer from Jobs in Apple's press release:

“Our philosophy is simple—when Apple brings a new subscriber to the app, Apple earns a 30 percent share; when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing,” said Steve Jobs, Apple’s CEO. “All we require is that, if a publisher is making a subscription offer outside of the app, the same (or better) offer be made inside the app, so that customers can easily subscribe with one-click right in the app. We believe that this innovative subscription service will provide publishers with a brand new opportunity to expand digital access to their content onto the iPad, iPod touch and iPhone, delighting both new and existing subscribers.”

Don't Miss: Apple Just Declared War On Amazon Kindle

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Steve Jobs Responds To All The Cry-Baby Publishers About Apple's Subscription Payments (AAPL, AMZN, NWS, NFLX)

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Google Product API Now Available For Google Affiliate Network Publishers

Google today announced that Google Affiliate Network publishers can now take advantage of a new Google product API -- a simple yet powerful programmatic interface -- to make it easier to access and integrate product data from Google Affiliate Network advertisers.

Google Product API Now Available For Google Affiliate Network Publishers

Backlink: http://feedproxy.google.com/~r/DTWB/~3/IOfKOG77sDU/

Apple Bringing Subscription-Style Billing To iPad Publishers (AAPL)

At today's launch of News Corp's iPad newspaper, the Daily, Apple exec Eddie Cue hinted that all publishers with iPad apps will soon be able to charge readers on a subscription basis.

Through Apple's iTunes app store, the Daily will bill readers either $.99 per week or $39.99 per year.

It's "a whole new subscription billing that's easy to use as one-click," said Cue.

After a reporter asked Cue when Apple plans to make subscription charging available to more publishers, Cue answered, "you'll hear an announcement very soon for other news publications."

"Rest assured that we want our customers to be able to get those publications very easily."

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See Also:

• "The Daily" Won't Run Apple's iAds
• Apple Planning December Event With Rupert Murdoch
• The Android-Apple App Markets: Here's What Happens Next

Apple Bringing Subscription-Style Billing To iPad Publishers (AAPL)

Backlink: http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/hh2xbWCFOCU/apple-bringing-subscription-style-billing-to-ipad-publishers-2011-2

Badgeville Democratizes Gamification and Check-Ins for Publishers (Kelsey Group Blogs)

Judging by the name alone, many would think of Badgeville as just the latest in the swelling line of social gaming and check-in companies (Foursquare, Gowalla, Farmville, Zynga) that promote shared online experiences through status updates and virtual currency. CEO Kris Duggan prefers to think of his product as a “modern loyalty platform for websites.” Badgeville, along ...

Source : Kelsey Group Blogs

Post originale: http://wik.io/info/US/226738775

Cashie Rings Up PayPal API To Offer Checkout Platform For Publishers

There are plenty of checkout and shopping cart solutions on the web; including Payvment, BigCommerce and others. Cashie is launching today as a cloud-based e-commerce platform that can be easily installed on a website or blog. Cashie is designed for publishers using content management platforms such as Wordpress, and can be integrated into a site by copying and pasting a few lines of code. The technology leverages PayPal's X Developer Platform to allow users (who need to have a PayPal Website Payments Pro merchant account) to offer a PayPal and standard credit card checkout experience.

Post originale: http://feedproxy.google.com/~r/Techcrunch/~3/O7kAkGRfadA/