LinkedIn Privacy Policy Updates Goes Live in Coming Week!
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LinkedIn Privacy Policy Updates Goes Live in Coming Week!
Backlink: http://feedproxy.google.com/~r/DTWB/~3/fU_ENESSI5M/
How Worried Are Consumers about Privacy?
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Microsoft Gives Advice On Location Privacy
Backlink: http://www.blogcatalog.com/search/frame?term=location&id;=5161c486a271fc0873f9b30e06971943
Google isn't the only company talking about the future of browsers today: Microsoft announced new privacy protection features for the next version of Internet Explorer that could make it harder for advertisers to track users across multiple sites. But it'll only work if people turn it on. History suggests they won't.
The new feature will automatically block content from third-party domains unless they're on a safe list. For example, if you're visiting CNN.com, you might see text or banner ads delivered from a third-party network with a different domain. If that third-party network is on a special list called a Tracking Protection List, then the ad will be blocked.
If this sounds familiar, that's because IE8 has a very similar feature called InPrivate Filtering. The difference is that InPrivate Filtering builds the list automatically based on what it sees happening. With TPL, users have to choose a list of unsafe domains they can block. Or, more likely, third-party privacy advocates will build and maintain these lists, and users will pick the ones they want to use.
Similarly, content sites that use a lot of third-party material can create their own TPLs with exceptions for third-party domains. If users accept these TPLs, they'll see the site with all the content that's intended, and will be better informed about where that content is coming from than they are today.
The concept of TPL builds on a suggestion by the FTC that users should be able to ask advertisers to stop following them around from site to site. The trouble with that FTC proposal is that advertisers won't have to participate unless Congress gets its act together and passes a law requiring them to.
In fact, explains Internet Explorer manager Dean Hachamovich, the very definition of "tracking" is open to debate. As he points out, a lot of the discussion focuses on cookies. But advertisers and networks have more subtle ways of tracking you--all they have to do is collect the IP address of a Web browser that has downloaded a particular piece of content.
Rather than wait, Microsoft decided to use technology to let users block these kinds of ads today.
There's one catch: as was the case with InPrivate Filtering, TPL is "opt in" by default. That means users will have to turn TPL on manually and figure out which lists they want to use.
Good luck with that. If InPrivate Filtering is any example, most users won't even know the feature is there.
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Coming To Internet Explorer: A Great Privacy Feature That No One Will Use (MSFT)
The Friday geonews in batch mode, including anything pertinent that we haven't shared yet.
On the Google front:
On the ESRI front:
In the miscellaneous category:
In the maps category:
... comparison of six popular social location-based services (Foursquare, Facebook Places, Yelp, Gowalla, Twitter and Loopt). Location-based services can collect information about not only where we go but who we know, what we do, and who we are. If that information falls into the wrong hands, the consequences can range from embarrassing to chilling to downright dangerous. Robberies have...
Source : ACLU Bog of Rights
Explore : Cell Phone, Geolocation, GPS, Phone, Social Network
Discussed over the weekend on Slashdot, a story named "StreetView On iOS Pierces German Privacy Veil".
Their summary: "After some prickly negotiations with the German government's privacy regulators, Google got permission to launch its Street View service for German addresses, so long as people had the right to opt out and choose to have only a blurred version of their homes on the service. But it turns out that iPhone and iPad users can see those buildings after all."
My guess is that it's just a matter of time that all Google StreetView services are synchronized.
It is widely believed that a flourishing democracy requires an independent, diverse, and financially solvent press. With print newspapers set to disappear in the next few years, the future of quality journalism is highly uncertain. This year, the online version of the New York Times will generate about $200M in revenue, a number that will need to approximately triple to support the current Times newsroom.
Most people who understand Internet economics believe that the best hope for online journalism is online advertising. Luckily, online advertising has significant room for improvement. Most of the revenue of the Times’ online business is generated through display ads. The main metric used to price display ads is derived from the rate at which users click on the ads, a rate which today is dismally low. Thus the Times could continue to support its current newsroom staff if display ads became even moderately effective.
Lots of smart people are working on improving the efficacy of display advertising. Large companies like Google and Microsoft are investing billions in the problem. As usual, though, the best ideas are coming from startups. Companies like Blue Kai and Magnetic are bringing search intent (particularly purchasing intent – the core of Google’s profits) to display ads. Companies like Media6Degrees are using social relations to target ads based on the principle that “birds of a feather flock together” (Facebook will likely start doing this soon as well). Solve Media turns the hassle of registration into an engaging marketing event. Convertro is working on properly attributing online purchases “up the funnel” from sites that harvest intent (search, coupon sites) to sites that generate intent (media, commerce guides). All told, there are a few hundred well-funded ad tech startups developing clever methods to improve display advertising.
Many of these targeting technologies rely on gathering information about users, something that inevitably raises concerns about privacy. Until recently, online privacy depended mostly on anonymity. There is a big difference between advertisers knowing, say, users’ sexual preferences and knowing users’ sexual preferences plus personally identifiable information like their names. Like most people, I don’t mind if it’s easy to find my real name along with my job history, but I do mind if it’s easy to discover other personal details about me. When I’m not anonymous (e.g. on Facebook) I want to control what is disclosed – to have some privacy – but when I’m anonymous I’m far less concerned about information gathered for marketing purposes.
Before the rise of social networks, online ad targeting services (mostly) tracked people anonymously, through cookies that weren’t linked to personally identifiable information. Social networks have provided the means to de-anonymize information that was previously anonymous. Apparently, the wall has been breached between 1) my real identity plus my self-moderated public information, and 2) my anonymous, non-self-moderated private information.
The good news is that the things users want to keep secret are almost always the least important things to online advertisers. It turns out that knowing people are trying to buy new washing machines or plane tickets to Hawaii is vastly more monetizeable than their names, who they were dating, or the dumb things they did in college. Thus, there are probably a set of policies that allow ad targeting to succeed while also letting users control what is associated with their real identities. Hopefully, we can have an informed and nuanced debate about what these policies might be. The stakes are high.
Note: As with almost everything I write on this blog, I have a ton of conflicts of interest. Among them: I’m an investor, directly or indirectly, in a bunch of technology startups. Some of these – including some companies mentioned above – are trying to create new advertising technologies. I am currently the CEO & Cofounder of Hunch, which among other things is trying to personalize the internet through an explicit user opt-in mechanism.
Chris Dixon is Cofounder of Hunch. He's also a personal investor in early-stage technology companies, including Skype, TrialPay, Gerson Lehrman Group, ScanScout, OMGPOP, BillShrink, Oddcast, Panjiva, Knewton, and a handful of other startups that are still in stealth mode. He is a member of Founder Collective.
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Facebook is in the news yet again over privacy concerns today. These issues are a constant topic of discussion in the tech media, but it's less clear how much of the uproar ever filters down to the average user.
So it's great timing for TRUSTe to drop the results of a recent survey (PDF) on how teens and their parents use social networks, and what they think about privacy issues related to them.
The main takeaways from the survey:
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Read more of this story at Slashdot.